Fragrances evoke a more powerful emotional response than any other sense

Olfactory senses are directly linked to the limbic system, better known as the segment of the brain responsible for emotions, memories and behavior. Your nose literally knows the memories of your past and how you feel about it – thus; familiar fragrances instantly bring back flashes of old memories related to those fragrances.The average individual can detect over 10,000 odours, and each consumer can have a distinguished response to the same fragrance.

The perception of a fragrance consists not only of the sensation of the fragrance itself but also of the experiences and emotions associated with those sensations. By the time we correctly name a particular scent, the scent has already activated the limbic system, triggering more conscious and unconscious emotional responses.


A captivating fragrance can improve a consumer’s mood and sense of well-being. Even the virtual perception a particular fragrance, rather than any direct effects of exposure to it, can at times be responsible for the mood and health benefits of the user.


A pleasant fragrance impacts not only the consumer who wears the fragrance but even people around. Fragrances have an indirect impact on social perception through changes in the perfume wearer’s self-perception and self-consciousness. Positive emotional effects of pleasant fragrances can even directly affect perceptions other people have.


Scent-preferences are often subjective, partially depending on emotions, behaviour and experiences of the consumer. Despite the individual peculiarities, some significant generalisations about smell-preference can be made after a detailed analysis of consumer insights. A certain fragrance such as ‘Vanilla’ is inherently perceived as ‘pleasant’.

Thus, a comprehensive research on consumer preferences put to effect through the use of creativity and contemporary technology can lead to the next big trend in the market for fragrances.

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