OUR THEORY OF PRACTICE
A fragrance does not only make one smell and feel good but also has a psychological effect. This effect is based not only on the sensation of odours but also on the experiences and emotions associated with those sensations. A fragrance can evoke strong emotional reactions which alter ones personality and reflect inner desires too. The right fragrance helps communicating sensuality and attractiveness.
Well, beauty is in the nose of the beholder too!
THE SCIENCE OF SMELL IN EVERYDAY LIFE
THE POWER OF TASTE
Why do you never forget the taste of your mother’s home cooked food or that of your favourite cheesecake? This is due to the power of flavours. Flavours evoke emotions. They act as stimuli for emotional receptors of the human brain. The seemingly endless appetite for different tastes leads brands to constantly produce edibles with new flavours. Breaking through the ever-changing market of flavours requires meeting, and often exceeding, the expectations of the consumers.