OUR THEORY OF PRACTICE

A fragrance does not only make one smell and feel good but also has a psychological effect. This effect is based not only on the sensation of odours but also on the experiences and emotions associated with those sensations. A fragrance can evoke strong emotional reactions which alter ones personality and reflect inner desires too. The right fragrance helps communicating sensuality and attractiveness.

Well, beauty is in the nose of the beholder too!

THE SCIENCE OF SMELL IN EVERYDAY LIFE

Perfume creation is an art to begin with, but as it is developed the scientific approach takes over. A successful final product reflects only the artistic, emotional approach that every consumer can connect to. The right balance of art and science in a fragrance can create moments of joy, daily!

EVOLVING TRENDS

Trend forecasting can have a major impact on the marketplace, driving perfume blending choices as well as informing the development of product lines. Setting new trends involves deeply understanding how practices have evolved. In today’s modern times, technology has enabled the use of new molecules. Developed manufacturing equipment and techniques can now lead to fragrances that are much closer to nature.

THE CONSUMER THEORY

The consumers today are aware of what they need. A captivating fragrance is the fastest way to get consumers to say ‘yes!’ to a product. Consumers want to receive personalized products, fragrances they can relate to. Each note in a fragrance allows consumers to choose who they want to be and what they want to convey about themselves.

THE RIGHT BLEND OF INGREDIENTS IS AT THE
HEART OF OUR APPROACH

THE POWER OF TASTE

Why do you never forget the taste of your mother’s home cooked food or that of your favourite cheesecake? This is due to the power of flavours. Flavours evoke emotions. They act as stimuli for emotional receptors of the human brain. The seemingly endless appetite for different tastes leads brands to constantly produce edibles with new flavours. Breaking through the ever-changing market of flavours requires meeting, and often exceeding, the expectations of the consumers.

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